Monitoring your brand
on Chinese social media
What are Chinese customers saying about you on Rednote, Douyin or Weibo?
Hyprdata is an AI-powered brand and reputation monitoring, reporting and market research platform helping international companies understand what Chinese consumers are saying on Chinese social media. Never miss an important mention or emerging trend.
The Challenge
Content on Rednote (Little Red Book, Xiaohongshu), Douyin (Chinese Tiktok) or Weibo are typically in Chinese, with no easy and systematic way to aggregate the data into reports.
Platforms We Monitor
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Rednote (小红书)
Also known as Little Red Book or Xiaohongshu, Rednote is the search and discovery platform of choice for travel and hospitality.
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Douyin (抖音)
China’s version of TikTok, Douyin is a short video-sharing platform, with the distinction of being the most downloaded app in the country.
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Weibo (微博)
Known as China’s Twitter, Weibo is one of China’s oldest and largest social media platforms, with over 500 million monthly active users.
“Running a campaign or product launch in China? Immediately find out when there is negative feedback or criticism.
Competitor analysis
Access competitor analysis and metrics for similar businesses to gain industry insights and trends.
We monitor and translate all mentions of your brand, and those of your competitors, ensuring you stay informed and responsive to the online discourse.
Our Technology
AI Agents
Our specialized AI agents continuously track social media platforms, identifying relevant brand mentions, industry trends & customer sentiment with precision and efficiency.
LLMs
Powered by state-of-the-art LLMs, we deliver concise summaries and proactively monitor negative commentary, ensuring you focus only on the insights that matter—without the need to review every post.
Data ETL
Robust data systems orchestrate an end-to-end intelligent ETL pipeline, autonomously ingesting and harmonizing vast streams of data across multiple platforms.
“Leading international brands in luxury and hospitality are already using Hyprdata.ai to track their presence on Chinese social media—don’t get left behind. Start monitoring your brand today.”